Chief Workshop Manager

Location: Build-a-Bear Workshop
Salary: TBC

Job Title:  Chief Workshop Manager

Reports to:  District Manager

Position type: Full-time salaried (schedule of 40 hours per week)


At Build-A-Bear Workshop, the Chief Workshop Manager is accountable for the overall success of the workshops.  Responsible for directing and leading a team of dynamic individuals to achieve the company objectives in regards to WOW guest experiences, WOW associate experiences, and meeting sales and profitability goals set forth by the company.

               The Chief Workshop Manager establishes and maintains superior professional standards in the areas of sales generation and growth, guest service, associate management and development, store operations, visual presentation, and inventory management.

The Chief Workshop Manager envisions themselves as the business owner and ensures that the workshop demonstrates and upholds the values and vision of the company at all times.


  • Leads the team in all areas of the business including, but not limited to, guest experience, associate experience, sales and profitability.  Ensures the workshop achieves a high level of guest satisfaction to reflect consistent, superior service.
  • Maximises profitability through sales generation and growth.  Ensures that the workshop achieves comp sales and/or sales plan all the while delivering sales metric performance in line with the company expectations.  Sets challenging goals that influence, motivate, inspire and guide others to follow that direction.
  • Manages payroll and timekeeping procedures.  Checks and corrects daily and weekly timesheets before submitting.
  • Tracks and analyses sales trends in order to accurately forecast labour usage and supply expense.  Prepares weekly schedules to meet the needs of the business and maximise the productivity of the store. Orders supplies based on business needs.
  • Models behaviours and energises associates as Floor Leader to ensure proper floor coverage, quality guest service, completion of daily tasks and adherence to company standards. Provides clear and effective direction to the team and delegates effectively.  Enforces all BABW policies and procedures as they relate to guests, associates and overall operations of workshop.
  • Confronts and addresses performance issues or conflicts in a timely and consistent manner.  Uses good judgment and partners with Bearitory Leader to make necessary decisions within the company’s guidelines.
  • Identifies, recruits, hires and retains candidates to meet store needs.  Partners with Bearitory Leader to identify store ongoing and seasonal staffing needs and maintains a bench of qualified candidates (internal and external) that can quickly fill the store needs.
  • Trains and develops associates to achieve successful results in execution of Guest service, sales, merchandising, and operational goals. Responsible for ensuring all bear builders are trained to BABW standards through proper planning and follow up. 
  • Holds associates accountable for their performance and development.  Provides all associates with timely and consistent feedback and coaching.
  • Understands and ensures compliance with all UK and local laws & regulations that govern the store operation and labour practices.
  • Completes start of day procedures when opening and end of day procedures when closing to ensure store is Grand Opening ready at all times.
  • Processes guest transactions, performs till functions and follows BABW cash management policies and procedures.
  • Operates and maintains Point of Sale, Name Me, and backroom computers in accordance with BABW policies and procedures.
  • Maintains daily awareness of merchandise in stock, current marketing campaigns and promotions.  Ensures timely processing and merchandising of incoming and outgoing shipments.  Communicates any issues to District Manager and/or BQ.
  • Maintains impeccable housekeeping and maintenance standards through proper training and delegation.
  • Executes visual presentation standards using BABW visual standard guidelines and store presentation tools.
  • Communicates clearly and effectively both verbally and in writing.  Maintains a positive and motivational style in all communication and actions to promote productivity and ownership.
  • Communicates regularly with Bearitory Leader.


  • Two to four years of total store management experience with a proven, successful track record in a customer centric business, preferably in specialty retail or restaurant business.
  • Qualifications GCSE or equivalent in minimum of 5 A-C grade. Must include Maths & English. “A” levels or equivalent is desirable. A University degree is a plus.
  • Is ambitious and success oriented.
  • Exceptional leadership and selling skills.
  • Models personal and professional integrity
  • Excellent interpersonal communications skills, including verbal and written communication.
  • Balances the appropriate levels of warmth and dominance in his/her management style.
  • Attracts and recruits solid candidates for all positions.
  • Proven success with training and developing associates in order to maximise their potential.
  • Organised and planful; pays attention to details.
  • Is flexible and adaptable in a fast paced work environment.
  • Fosters a high energy environment and demonstrates an appreciation for children of all ages.