TAG Heuer

For over 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

This TAG Heuer boutique includes an extensive collection of timepieces plus relaxing seating areas with a dedicated team on hand to provide the one-on-one expert customer service that TAG Heuer pride themselves on.

For a truly memorable and special experience we highly recommend booking an appointment with our team.

Book an in-store appointment now: https://www.watches-of-switzerland.co.uk/by-personal-appointment